Sull has researched and written extensively on how to implement strategy in volatile markets. He has published five books, most recently Simple Rules: How to Thrive in a Complex World
(co-authored with Stanford Engineering professor Kathy Eisenhardt
), and over 100 case studies, book chapters and articles, including a dozen Harvard Business Review
articles on strategy and execution.
He is currently analyzing several novel data sets to build an evidence base on the drivers of effective strategy execution. Sull developed and administered (with Rebecca Homkes) a strategy execution survey to over 8,000 managers around the world. Together with Charlie Sull and Stefano Turconi, he is analyzing the strategic priorities of all Fortune 500 companies. Another project, with Kris Duggan, analyzes how goals can drive execution.
Sull consults on strategy implementation to the leaders of large organizations, including the Bill and Melinda Gates Foundation, Johnson & Johnson, and Baker & McKenzie. He also helps fast-growing start-ups including BetterWorks, FilmFish, and foodpanda execute their strategy as they scale.