More information for companies

Welcome To X-lab

The Experimental Innovation Lab (X-Lab) exists to promote experiments in innovation and strategy in businesses. We train MIT students in the theory and practice of running experiments. We use an action-learning approach, where after learning the theory student teams are paired with businesses to implement real experiments. Our goals are to:
(1) Give students the skills they need to run randomized experiments and to interpret their results; and
(2) Introduce businesses and other organizations to making data-driven decisions through randomized experiments
(3) Build a database of experimental best-practices for businesses

X-Lab will demonstrate why experiments – if performed well – can be such an important enhancer of business decision making for both students and the participating businesses.

*… Bronze award winner of the 2016 Reimagine Education Awards – Hybrid Learning category